The best of 2024

2024 was a challenging year in every respect. We went through a period marked by financial difficulties and crises both in Turkey and around the world. Perhaps because of these crises, or perhaps for entirely different reasons, it was a difficult year where customer experience collapsed and it was impossible to foresee the future. Despite all these negatives, some brands still did their best and made progress.

As Netizen Global, we have selected the best of this year. Here are the best of the year:

THE MOST INNOVATIVE E-COMMERCE APPLICATION OF 2024

Since the early 2000s, one of the first alternative methods I have described wherever I talk about e-commerce was trying the product you bought in the comfort of your home, returning the product you didn't like, and doing e-commerce in the comfort of your home. Boyner Now launched this in many cities. This was a revolution for the e-commerce sector, especially in Turkey. For this reason, the award for the most innovative e-commerce application went to Boyner Now.

THE MOST EFFECTIVE COMMUNICATION CONSULTANCY COMPANY OF 2024

Like customer relations, the Communication Consultancy sector has seen the most erosion over the last 4-5 years. However, there were also brave communication consultancy companies determined to move the sector forward. Among these, the most notable one that carried the sector forward was Message İletişim.

THE BEST CARGO COMPANY OF 2024

The logistics sector also went through a difficult period. Because with the rise of e-commerce, the number of cargo companies increased like mushrooms. However, unfortunately, the veterans of the sector could not renew themselves, and some of the new ones failed because they could not gain market share. In the midst of this chaos, Yurtiçi Kargo stood out with its human-centered digital transformation and especially its customer relations.

THE MOST EFFECTIVE SOCIAL MEDIA CUSTOMER RELATIONS OF 2024

Customer relations is a very difficult subject. Understanding the customer's problem is one challenge, explaining what you understand to the internal team is another, and creating a result is an entirely different challenge. Therefore, the vast majority of brands that claim to have good customer relations recently listen to the problem very nicely. But then the problem is swept under the rug. Garanti Bank solved this problem very well. Because they established their own structure internally, it is also effective in the bank's operations. In other words, when they receive a problem, they solve it. That is why the award for the most effective Social Media Customer Relations of 2024 goes to the Garanti Bank Customer Complaints Unit. Especially their Twitter team.

THE BEST MAGAZINE OF 2024

We are in a period where magazines are struggling to survive. In many bookstores, magazines are either no longer available or very scarce. However, successful magazines are still being published in this difficult period. Klass Magazin is the most notable of these magazines. In this difficult period, it brings a different color to high society life without reducing its page count, and even by increasing it.

THE MOST EFFECTIVE CORPORATE COMMUNICATIONS OFFICER OF 2024

Not only brands but also those who perform their duties on the path to becoming a brand with merit were deemed worthy of an award this year. One of these names is Tuğba Altun Çiğdem, who is currently the corporate communications officer at Logitech. She is one of the names who takes initiative to raise her institution's reputation to the highest levels.

THE MOST EFFECTIVE TECHNOLOGY NAME OF 2024

Alphan Manas is the person who brought the idea of Futurism to Turkey. He is a business person known in the business world in Turkey in the fields of innovation and entrepreneurship. He is particularly interested in technology, sustainability, and future-oriented projects. For this reason, the award for the most effective technology name this year went to Alphan Manas.