Apple Turkey raises prices: iPhone 17 series burns a hole in the pocket

Apple has updated its product prices in Turkey. With the changes made on its official website, the retail prices for the iPhone 17 series and some accessories have increased. The update became effective as of the morning of May 5, 2026.

NEW PRICES FOR THE IPHONE 17 SERIES

With the new list, increases are seen across all models in the series. The current prices are as follows:

• iPhone 17 (128 GB): 77,999 TL › 84,999 TL
• iPhone 17 Pro (256 GB): 107,999 TL › 119,999 TL
• iPhone 17 Pro Max (256 GB): 119,999 TL › 132,999 TL
• iPhone Air (256 GB): 97,999 TL › 107,999 TL
• iPhone 17e (256 GB): 54,999 TL › 59,999 TL

Prices reach even higher levels for higher storage options. The 2 TB capacity Pro Max models are listed with price tags exceeding 160 thousand TL in some sales channels.

INCREASES IN AIRPODS MODELS TOO

The price update was not limited to phones. New prices were also announced for the AirPods product group:

• AirPods Pro 3: 13,999 TL › 15,499 TL
• AirPods 4: 7,999 TL › 8,999 TL

OTHER PRODUCT GROUPS

Starting prices for some products remained unchanged. No updates have been made at this stage for AirPods Max 2, iPad, and Mac models. The current prices for the Apple Watch series are listed as follows:

• Apple Watch Ultra 3: 65,999 TL
• Apple Watch SE: 15,499 TL
• Apple Watch Series 11: 23,999 TL

EXCHANGE RATE VOLATILITY WAS A FACTOR

The rise in the foreign exchange rate is behind the price update. As of May 5, 2026, the dollar/TL exchange rate is trading at the 45.19 level. The increase in the exchange rate is directly reflected in the prices of technology products in Turkey.

News Source: 12punto