New Year's activity expected in the promotional products sector

As the New Year period brings increased activity to the promotional sector, promotional products are also diversifying in line with developing technology and consumer preferences.

Mehmet Yücetürk, Chairman of the Board of the Promotional Products Manufacturers and Sellers Association (PROMOTÜRK), stated in his assessment that the promotional sector in Turkey is growing every year in terms of both turnover and volume, drawing attention to the importance of marketing activities for companies to differentiate themselves under competitive conditions.

Stating that there are many products that appeal to the promotional sector, Yücetürk said that any product that can be branded can be given as a promotional item.

Emphasizing that even coffee, chocolate, or textile products can be presented as promotional items, Yücetürk said, "If we were to list the conventional gift product groups for years, we see that the most preferred items in terms of promotional products have always been planners, pens, keychains, mugs, cups, and notebooks."

"THE IMPORTANCE GIVEN TO GIFT BOXES HAS INCREASED"

Stating that they expect significant activity this month for New Year's gifts, where importance is now also placed on the choice of gift boxes, Yücetürk said, "Gift boxes are now at least as important as the gifts themselves. In boxed gifts, we can see hundreds or even thousands of different concepts. The person giving the gift can customize both the box and its contents according to their target audience."

Yücetürk noted that Istanbul stands out in promotional purchases as it is the hub for corporate firms, adding, "In this regard, Istanbul has become the city where the most promotional product purchases are made." Yücetürk reported that this city is followed by Ankara, İzmir, Antalya, and Adana.

Pointing out that technological product groups have come to the fore in New Year's promotional products in recent years, Yücetürk noted the following:

"We can easily say that technological products are more prominent as promotional items. Here, products such as power banks and USB drives stand out. While they may not match the volume of items like planners, pens, and keychains in terms of quantity, we can say that these products also account for a large share in terms of turnover. In addition, boxed gift sets are also at the forefront this year. In the coming period, we aim to offer different products to the Turkish and global promotional sector by developing various innovative products through the industrial design competition organized by our association."

News Source: 12punto