Turkey's brand value leaders announced

In the latest analysis by an organization that conducts brand valuation in the international arena, the global values of Turkish brands have been revealed once again. In the study published for 2026, it is observed that Turkey's leading companies have maintained their positions in the brand value ranking.

THY remained at the top of the list in 2026, reaching a brand value of 2 billion 884 million dollars. Having maintained this success in recent years, the company has managed to sustain its stable rise. The brands in the top five of the list are also considered an important indicator for the country's economy and exports.

This year, 13 new brands were included in the report. Names such as Alfa Solar, ATP, Baykar, Besler, Çelebi Aviation, Datagate, e-Bebek, Karaca, Karel, Koçtaş, Ray Sigorta, Trabzonspor, and Yudum were included among Turkey's 125 most valuable brands for the first time. This situation indicates that sector diversity is developing and the brand ecosystem is strengthening even further.

Economists and brand strategists point out that domestic brands having a larger share in the global market also positively affects Turkey's foreign trade and promotional activities. The fact that companies operating as multinationals are at the top of the list once again emphasizes the importance of investments and innovation efforts in the country.

In conclusion, this newly announced list shows that the competitiveness of local brands is increasing and new ones are finding more space for themselves in the market. This diversity and brand values are expected to increase even further in the coming years.

News Source: 12punto