Licensing move from PUBG

PUBG MOBILE, one of the leading titles in the mobile gaming industry, has entered into official licensing agreements with Turkey's historic sports clubs Beşiktaş, Fenerbahçe, and Galatasaray. In line with the agreement, the colors and licensed content of the three clubs have been brought into the gaming world.

OFFICIAL JERSEYS OFFERED FOR FREE IN-GAME

As part of the collaboration that went into effect on December 29, the iconic jerseys of Beşiktaş, Fenerbahçe, and Galatasaray have been offered to PUBG MOBILE players as free in-game content. Players have gained the opportunity to equip their characters with the clubs' official jerseys.

BRAND VALUE EXPANDS ON DIGITAL PLATFORMS

Beyond in-game content, this collaboration was implemented with the goal of bringing the brand value of Turkey's most historic sports clubs to wider audiences on digital platforms. There are plans to expand the collaboration with different elements in the future as part of the project.

PUBG Mobile Turkey Country Manager Can Gürsu made the following statement regarding the collaboration:

“As PUBG MOBILE, we are very pleased to bring our massive ecosystem in Turkey together with Beşiktaş, Fenerbahçe, and Galatasaray, some of our country's most valuable sports brands. We see this collaboration as a very valuable step that blends the inclusivity of PUBG MOBILE with the indispensable passion of football.”

Gürsu also drew attention to the importance of bringing local values to global platforms ahead of the PUBG MOBILE Global Championship (PMGC) to be held in Istanbul in 2026, stating that they aim to contribute to the international representation of Turkish teams.

News Source: 12punto