Intense interest in Fenerbahçe's 120th-anniversary jerseys: Sales record broken

Fenerbahçe's new season jerseys have seen intense interest from fans following their launch at the beginning of June. By moving the launch date forward, the club generated 164 million TL in revenue in just five days, achieving the highest jersey sales revenue in its history.

It was emphasized that the ordinary general assembly held at the stadium over the weekend also contributed to the turnover, which showed an 87 percent increase compared to the same period last year. Tens of thousands of Fenerbahçe fans gathered around the stadium and snapped up the new jerseys, which were specially prepared for the club's 120th anniversary. Fans generally did not settle for buying just one jersey, adding multiple products to their baskets.

Sinan Öncel, the Football Inc. executive responsible for Fenerium, stated that the excitement and purchasing desire of the fans at the stadium over the weekend played a major role in this success. Öncel said, "At least 30 thousand of our fans who were at the stadium for the general assembly on Saturday and Sunday created a huge wave of excitement and sales. We wanted to seize this opportunity. Our average basket size was 2.4 items. Our fans did not just buy a single jersey and leave."

Öncel also expressed that the jerseys, which serve as a symbol of the 120th anniversary, will be a harbinger of new records throughout the season and that the club is pleased with this interest. "I hope that this season will also be completed with records thanks to our 120th-anniversary jerseys," he said, thanking the yellow-navy community.

News Source: 12punto