364 million euro investment plan for Ford Trucks and IVECO's new generation cabin project
Ford Otosan has announced plans for an investment of approximately 364 million euros by 2030 for a new generation heavy commercial vehicle cabin to be developed with IVECO.
12punto
Ford Trucks, the global heavy commercial vehicle brand of Ford Otosan, has announced its investment plan regarding the new generation cabin project it is conducting with IVECO. According to the company's statement, the new cabin, which will comply with European Union emission and safety requirements, is targeted to be gradually introduced within 2028.
The net investment amount that Ford Otosan plans to make gradually by 2030 for the product it will manufacture in its own factory as part of the joint project was announced as approximately 364 million euros. It was stated that 122 million euros of this amount has already been realized to date as part of pre-feasibility activities.
The collaboration between Ford Trucks and IVECO began with a non-binding letter of intent signed in 2024. With the Joint Development Agreement they signed in March 2025, the two companies decided to jointly carry out the design and engineering work for the new generation heavy commercial vehicle cabin.
Under the program, the two brands will produce and assemble the cabin they develop together in their own facilities. The cabins will be customized in line with the companies' design philosophies and customer expectations, and will be offered to the market under the Ford Trucks and IVECO brands.
COMPETITION TARGET IN THE EUROPEAN MARKET
The new generation cabin is planned to be developed with advanced safety features, an aerodynamic structure, and driver-focused design elements. The project aims to increase product quality, provide cost and scale advantages, and support competitiveness in the European market.
Emrah Duman, Vice President of Ford Trucks, stated that the new generation cabin program is one of the important product steps the brand has taken while preparing for the future of transportation.
With this collaboration we are conducting with IVECO, we aim to develop a strong cabin family that will comply with European regulations and offer advanced standards in the fields of safety, aerodynamics, comfort, and efficiency.
Duman emphasized that the program is an important development not only for growth targets in Europe but also for customers in Turkey, expressing their expectation that the new generation cabin will offer more competitive, comfortable, and future-ready solutions.