The leaders of the luxury car market have been revealed! German giant at the top
The luxury car market in Turkey had a busy February. Last month, 8,420 premium segment vehicles were sold. 46% of these sales were realized by Mercedes and Audi.
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The best-selling premium car brands in Turkey have been announced, with Mercedes and Audi accounting for nearly half of the sales. Ferrari's preference rate in Turkey appears to be quite low.
The year 2024 has seen a very interesting start in terms of car sales in Turkey. The decline in the second-hand market and the demand for new electric models have boosted sales. February 2024 sales figures managed to exceed the record sales figures of the same period in 2023.
While total sales figures continue to break records, luxury car sales are also not slowing down. According to data shared by EBS Consulting, a total of 8,420 vehicles were sold in the premium segment in Turkey last month. It is observed that Mercedes and Audi account for 1 out of every 2 cars sold in this segment.
The 10 best-selling premium car brands in Turkey are as follows:
Mercedes: 2,135 units (26.81% market share)
Audi: 1,560 units (19.65% market share)
BMW: 1,470 units (14.86% market share)
Volvo: 1,397 units (14.35% market share)
Cupra: 636 units (6.98% market share)
Jeep: 377 units (5.44% market share)
DS: 209 units (4.26% market share)
Land Rover: 205 units (2.42% market share)
MINI: 154 units (1.75% market share)
Alfa Romeo: 106 units (1.47% market share)
According to data shared by ODMD, Ferrari, the dream of car enthusiasts, was able to sell only 1 car in our country last month. Porsche, on the other hand, has reached a relatively significant sales figure with 93 sales. Cupra, which became an independent brand after separating from Seat, is attracting great interest, especially with its Formentor model, and it is seen that this interest is reflected in the sales figures with 636 units sold.