Major shift from automotive giant in Turkey: Four models removed from sale
Chinese automotive manufacturer BYD is implementing a significant strategy change in the Turkish market as of March 2026, removing four models from its portfolio and shifting its pricing toward higher segments.
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With BYD's March price list, product variety in the Turkish market has decreased. With the withdrawal of entry-level models from sale, the most affordable vehicle options offered by the brand here have narrowed significantly. Following this move, BYD's focus in Turkey has shifted to premium and high-performance vehicles.
According to the decision taken in March, the ATTO 2, DOLPHIN, and SEAL U EV models will no longer be available to consumers. The development regarding the SEALION 7 model was particularly notable; the sale of the vehicle's affordable version was terminated, and as a result, its entry price increased by approximately 2 million TL compared to the previous month, rising to 4 million 190 thousand TL.
The brand's top-segment sedan, the HAN, stood out with a price drop as of March. The HAN, which draws attention with its 380 kW motor and equipment, fell to 4 million 573 thousand TL, maintaining its claim in the upper segment. The highest price in the BYD range remained with the 4x4 TANG model; the price of the TANG maintained its level at 5 million 418 thousand TL.
The brand continues to keep the ATTO 3 model, which receives intense interest in Turkey, on sale at 2 million 249 thousand TL, and the performance-focused sedan model, the SEAL, at 2 million 429 thousand TL. No price updates were made for these two models compared to February. It appears that BYD will continue its sales volume through higher-equipped and performance-oriented vehicles.