Rolls-Royce Prioritizes Customer Experience with New Scent System
Luxury automaker Rolls-Royce Motor Cars says it is prioritizing the in-car experience with its new scent system, Rolls-Royce Scent, offered in the Phantom model. The company emphasizes that in addition to materials such as leather, wood, and wool used inside the vehicle, scent is also an important element of the interior atmosphere.
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The patented scent system was developed by the Bespoke Collective team, and the perfume notes incorporate components such as Amyris, Cedar, Rosewood, and Iris. Tested and optimized under various temperature and humidity conditions, the system is stated to have been designed to ensure that the air inside the vehicle is maintained in a balanced and consistent manner.
Rolls-Royce officials stated that this application is not merely an aesthetic innovation, but also a step toward enhancing the in-car experience. Industry experts expressed that meeting customer expectations in the luxury segment is gaining increasing importance.
Source: Netizen Global