Nusret reduces number of restaurants in the US

Nusret Gökçe, world-renowned for his "Salt Bae" move, has decided to focus on international markets by reducing the number of his restaurants in the US.

12punto

Nusr-Et, owned by Nusret Gökçe, has closed its Beverly Hills branch in the United States. With this closure, only the restaurants in Miami and New York Midtown continue to operate in the US.

Gökçe, who closed his branches in Las Vegas and Dallas in January, had also closed another branch in Boston and New York in 2024.

In a press release, Nusr-Et announced that the company is now shifting its focus toward international markets. New targets include Mexico City, Milan and Rome in Italy, and Ibiza.

Nusret Gökçe gained worldwide fame with the meat-cutting and salting videos he shared on social media and had rapidly expanded his restaurant chain.