Which platform was the most preferred in 2023?
According to data from JustWatch, BluTV was the most preferred digital content platform in Turkey in 2023. Surpassing Netflix, BluTV took the top spot with a 38 percent market share.
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According to JustWatch's data for 2023, BluTV was the most preferred digital content platform in Turkey.
While BluTV topped the list with a 38 percent share, it was followed by Netflix with 27 percent. Amazon Prime Video ranked third with 19 percent, while Disney Plus and MUBI followed with 7 percent and 5 percent, respectively.
The "Other" category, which includes platforms such as Puhu TV, Exxen, and Gain, accounts for a total of 4 percent. Based on this data, the preference rates and popularity rankings of digital content platforms in Turkey have been determined.