Arçelik is changing its name... Statement made to the KAP
According to the statement made to the Public Disclosure Platform (KAP), Arçelik A.Ş. will henceforth operate under the Beko brand in all regions, including Turkey.
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Arçelik has announced that it is changing the brand it has used for 69 years and will henceforth operate under the name Beko.
In the announcement made to the Public Disclosure Platform (KAP), it was reported that Arçelik A.Ş. will provide services under the name Beko in all regions, including Turkey. This change aims to bring the company's global operations and employees under a single corporate umbrella.
The new branding process envisions aligning the names of its foreign subsidiaries with the Beko brand and aims to create a more integrated and recognizable brand image on a global scale.