Netflix raises subscription fees for the second time

Netflix, one of the leading companies in the digital streaming sector, has put its second price hike of the year into effect for its UK services. This increase follows a price adjustment made in February.

The largest increase was applied to the ad-supported standard package. The company's package rose from £5.99 per month to £7.99, a 33.4% increase. The ad-free standard option saw a 7.7% increase, rising to £13.99. The price of the Premium package also increased by 10.5% to £20.99. Additionally, the monthly fee per extra member added to an existing subscription was raised from £4.99 to £5.99.

While the update is effective immediately for new users, existing subscribers will be notified via email one month before the change takes effect, depending on their billing cycles.

In a statement regarding the prices, a Netflix spokesperson said, "We are aware that viewers have more choices than ever in the entertainment space. We remain committed to delivering an experience that meets and exceeds our members' expectations." The company emphasized that the new pricing reflects the developments in the variety of content and quality of service they offer.

The platform plans to bring new series to viewers throughout 2026, including productions such as "The Gentlemen 2," "Black Doves 2," and "Pride And Prejudice." Recently, projects such as "The Unheard," starring Kate Winslet, and "Jonny Boy," featuring a standout performance by Barry Keoghan, were also released to audiences.

Netflix announced that it increased its revenue by 17% last year, reaching $45.2 billion, and achieved an operating profit of $13.3 billion. Experts, meanwhile, are pointing to various options for consumers following the hikes in subscription fees.

Max Beckett, who works in the broadband and television sector at the price comparison platform Uswitch, commented on the price increases: "The good news is that if you pay Netflix directly, you are not tied to any contract. If you find the new price too high, you can downgrade your subscription or cancel it without penalty. If you can tolerate ads, switching from the standard package to the ad-supported package could save you £6 a month, or £72 a year."

Beckett also emphasized that free alternative platforms should be considered, stating, "Platforms like ITVX, Channel 4, and Tubi do not charge any fees. It is the right time to review the total amount you spend on streaming platforms and internet services and check if you can reduce costs with more affordable packages."