Total value of Turkish brands fails to reach 1% of Apple's

International brand valuation consultancy Brand Finance has announced Turkey's most valuable brands for 2025. According to the "Turkey's Most Valuable Brands-Turkey 125" study, the total market value of Turkish brands rose to 17 billion dollars. However, this figure does not even reach 1% of Apple's 2.99 trillion dollar market value.

Turkish Airlines (THY) topped the list with a brand value of 2 billion 266 million dollars. It was followed by Arçelik with 1 billion 645 million dollars and İş Bankası with 1 billion 240 million dollars. Brands such as Vestel, Ford Otosan, and Ziraat Bankası also ranked in the top positions.

This year, 24 new brands were included in the list. Brands such as Altınkılıç, Astor Enerji, and Big Chefs have increased the diversity of Turkish brands. Brand Finance Turkey Director Muhterem İlgüner drew attention to the success of these brands in international sales, noting that brands like LC Waikiki, Mavi, and Koton have gained value.

Although Turkish brands have increased their value, they still lag behind when compared to global giants. However, the entry of new brands from the mobility and software sectors into the list is considered a sign of structural transformation. Defense industry brands such as ASELSAN and TUSAŞ also continue to increase their value.