The standout technological products of 2024 have been announced

Teknosa, where millions of visitors shop across various categories, has analyzed user shopping habits to determine the technology shopping trends and rising categories of 2024.

"Technology Shopping Report", the study published under this title, includes many product groups ranging from smart technologies to accessories, and from small home appliances to personal care products.

THE LEADER OF 2024: SMARTPHONES

Smartphones were the leading product of the year in technology shopping. In 2024, sales of phones with 256 and 512 gigabyte storage saw a two-fold and four-fold increase respectively, while the favorite color of the year was black.

The iPhone 13 series and iPhone 15 Pro Max models were among the most preferred smartphones. Another common preference for both female and male consumers was "bluetooth" headphones and smartwatches.

THE YEAR OF PERSONALIZATION

Phone accessories, one of the ways to personalize technology, continued to receive interest throughout the year. Screen protectors, cases, and chargers were among the accessories preferred by consumers.

LCD TELEVISIONS AT THE TOP

Following smartphones, LCD televisions emerged as the product category that received the most interest in technology preferences. In this category, the 65-inch screen size stood out as the most preferred product size. 55 and 75-inch models also received significant interest.

STORAGE CAPACITY AND SCREEN SIZE ARE IMPORTANT

Tablet sales entered the list of popular user choices with a 19 percent increase. In the "notebook and tablet" categories, which offer solutions for different needs with their new hardware, the increase in storage capacities influenced purchasing decisions, with consumers opting for notebooks with 512 gigabyte SSDs.

Screen sizes also stood out as another decisive factor in tablet and notebook sales. The most preferred tablets of the year were 11 inches, while the most preferred notebooks were 15.6 inches. These screen sizes were followed by 13.3 and 14-inch screens.

RISE IN GAMING PRODUCTS

Among the rising trends in technology shopping in 2024, small home appliances, personal care, and "gaming" products stood out as other shining categories.

In the small home appliances category, sales of vacuum cleaners increased by 13 percent, and coffee machines by 41 percent. Consoles, the choice of gamers who want to experience entertainment and competition, rose among male users, with sales rates increasing by 78 percent. Laser hair removal devices, which attracted particular interest from female consumers, entered the list of favorite products of the year with a 110 percent increase in sales.