Pepsi mocks Coca-Cola's new brand identity with a humorous video

The rivalry between the two giants of the global beverage market, Coca-Cola and Pepsi, has taken an interesting turn, this time centered on brand identity and logos. Last month, Coca-Cola announced that it was transitioning to a new visual identity spanning everything from packaging to store designs and digital channels.

While this major change resonated widely within the industry and among the brand's followers, an unexpected response came from the Pepsi camp. The company shared a humorous video on social media platforms, adding its own perspective to the "logo change" trend.

In the parody video, a meeting of an imaginary design team is depicted. The team members, dressed in special jumpsuits, discuss the old Pepsi logo and suggest that it is time to switch to a new design. At the end of the meeting, the new logo is unveiled with great excitement and applause; however, viewers realize that the revealed design is no different from the existing logo.

This absurd situation is justified throughout the video with the "If it ain't broke, don't fix it" approach. In doing so, Pepsi maintains a humorous stance behind its decision to stick with its current logo.

The brand's quick and entertaining post was met with great interest by social media users. Users supported the brand's advertising strategy with witty comments referencing the impossibility of finding any difference. Pepsi's ability to draw attention in this way at a time when Coca-Cola is announcing its comprehensive new brand identity once again demonstrates how vibrant the competition between the two arch-rivals remains in the field of communication.