New traffic regulations for online news sites from the Press Advertising Agency

The 32nd Term 7th General Assembly Meeting of the Press Advertising Agency (BİK) was held in Istanbul between September 4-6, 2024. During the meeting, significant changes regarding the reorganization of minimum visitor traffic requirements for online news sites were decided.

VISITOR NUMBERS REDUCED

Within the scope of the new regulations accepted at the General Assembly, the daily minimum unique visitor and page view numbers required for online news sites were reduced by 50 percent.

In addition, the additional indicator rates applied to high-traffic sites were increased. The new regulations aim to encourage sites to engage in higher-quality publishing.

ADDITIONAL INDICATOR INCREASE FOR HIGH-TRAFFIC SITES

According to the regulation, an additional indicator of 50 percent will be granted to sites that exceed the minimum unique visitor count by 2 times and employ at least 2 times the number of media workers, while an additional indicator of 100 percent will be granted to sites that triple these numbers.

Furthermore, the time visitors spend on the page has also been regulated. It was decided that the average daily time spent on online news sites in categories 1 through 5 must be at least 30 seconds, and at least 1 minute in the general category.

REGULATION TO TAKE EFFECT ON OCTOBER 1

The new regulations will come into effect on October 1, 2024, following their publication in the Official Gazette. Additionally, decisions were made at the General Assembly to shorten auditing and reporting processes and to extend the delivery time for printed copies of newspapers to three business days.

The next Press Advertising Agency General Assembly Meeting will be held between November 27-29, 2024.