Apple introduces artificial intelligence features in new commercial

Apple made a significant splash with the artificial intelligence model it introduced last year. However, this feature, dubbed Apple Intelligence, initially failed to deliver the expected performance and caused disappointment among users. In particular, the feature, which was stated to be offered exclusively for the iPhone 15 series, was subsequently delayed.

FEATURES IN THE NEW COMMERCIAL

This time, Apple has appeared with a new commercial highlighting one of its existing artificial intelligence features. The ad introduces the 'Clean Up' feature added to the Photos app on iPhones. This feature allows users to quickly remove unwanted background objects from their photos.

In the past, Apple's artificial intelligence advertisements were criticized and even became the subject of lawsuits due to the failure to deliver promised features. However, this time, the company has begun integrating artificial intelligence features into the iPhone 16 Pro and newer models through updates in an effort to meet user expectations.

Apple's new commercial aims to capture users' attention and demonstrate the advantages offered by its artificial intelligence features. The 'Clean Up' feature introduced in the ad makes the photo editing process easier and faster.