Apple preparing for price hikes

Apple is preparing to increase prices on its products, particularly due to recent developments in supply and investments focused on artificial intelligence. In a statement to the Wall Street Journal, Apple CEO Tim Cook noted that the rising costs of memory and storage components are placing a significant burden on the company.

Cook stated that the recent acceleration of artificial intelligence projects globally has increased the demand for memory used in data centers, leading to supply shortages for manufacturers. With the addition of rising costs, changes to Apple's pricing policies have come to the agenda.

"Unfortunately, price increases have become inevitable," said Tim Cook, emphasizing that while the company has tried not to pass costs directly to customers until now, it has become unsustainable due to the current economic environment.

It has not yet been announced which products or dates Apple's price hike decision will cover. No official information has been shared by the company or authorized sources regarding the rates of the increases. Apple users are eagerly awaiting the pricing of new products in particular.

Meanwhile, in technology circles, there is speculation about how the first foldable iPhone, expected to be introduced in September, as well as the iPhone 18 Pro and Pro Max models, will be affected by the price hikes. Whether there will be a price increase for Apple's new generation models remains uncertain for now.