Apple reportedly plans to switch to CoE display technology for 2029 iPhone Pro models
According to a UBI Research report, Apple aims to transition to a thinner and more efficient CoE display structure for its iPhone Pro models starting in 2029.
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It has been suggested that Apple is preparing to change the display architecture for its high-end iPhone Pro models expected to be released in 2029. According to a report shared by UBI Research, the company is considering using "Color Filter on Encapsulation" (CoE) technology, which eliminates the traditional polarizer layer.
The CoE display structure is based on placing the color filter directly onto the encapsulation layer in OLED panels. This approach is expected to increase the display's light transmittance while reducing power consumption and contributing to a physically thinner panel.
According to the information in the report, the CoE technology can provide up to a 33 percent increase in light transmittance and up to 25 percent savings in energy consumption thanks to the removal of the polarizer layer. It is noted that the thinner panel structure could create additional space inside the device for components such as the battery and camera.
TECHNICAL HURDLES REMAIN FOR THE TECHNOLOGY
In traditional OLED displays, a polarizer layer is used to reduce reflections from the external environment. While removing this layer provides advantages in terms of brightness and efficiency, it requires additional engineering in areas such as outdoor visibility, color accuracy, viewing angles, and reflection control.
For this reason, it is believed that Apple is targeting the 2029 calendar for the transition. It is stated that the company will focus on solutions such as low-reflection coatings and black pixel definition layers to ensure there is no loss in user experience.
Approaches similar to CoE have been used in foldable phones before. Samsung commercialized a similar technology under the name Eco2 OLED in its Galaxy Z Fold3 model. However, Apple's transition to this structure in the iPhone Pro series could mean bringing the technology to a much larger production scale.
According to the UBI Research report, Apple's annual panel demand is expected to reach the 90 to 100 million unit level. While Samsung Display and LG Display are expected to be the main suppliers in the initial phase, it is stated that BOE could also be included in the process if it meets Apple's quality standards.