Copilot ad from Microsoft: QR code on the lock screen!

Microsoft has used a strange method to promote Copilot on the Windows 11 lock screen. When the QR code sitting in the middle of the screen is scanned, users are redirected to the Copilot website.

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It is clear that Microsoft is conducting new experiments on Windows 11, and these are even being presented to users quite openly. A QR code sits in the middle of the screen, and sometimes it is not even perfectly centered.

Perhaps it is not entirely clear what they are trying to do, but it is certain that Microsoft is trying to test different things. You might wonder if similar things haven't been done on other operating systems, but this time the situation is different. Because the main emphasis is on artificial intelligence. In the race for artificial intelligence, companies are taking bold steps without knowing where they are heading.

In this situation, it is almost impossible not to encounter strange scenarios. We have faced many ridiculous situations, from interesting artificial intelligence initiatives to defining even the simplest tasks as artificial intelligence. Now, one of the simplest ones stands before us. Microsoft wants to reach more people with Copilot and is placing QR codes on the Windows lock screen to achieve this.

Here is the full version of the wallpaper:

A QR code that looks strange and suspicious in the middle of the screen will not be scanned by everyone. However, there is no big surprise for those who do scan it. When the QR code is scanned, users are redirected to the Copilot website. There, separate QR codes are also available to download the mobile application.

It would not be wrong to say that this method is quite simple and easy for Microsoft. After all, the codes are not even centered. They were just combined with the image and sent to users. Microsoft officials, who reached out to Neowin, stated that this was for 'educational purposes' and that it has been 'removed'.

So, we will no longer see these types of wallpapers. However, if things have reached this point, one cannot help but wonder what methods will be used for Copilot advertisements in the future.