iPhone 18 launch date postponed: Apple's new model strategy
Apple's upcoming iPhone 18 model will be introduced later than expected. According to industry rumors, the tech giant is shifting the launch of the standard model to 2027.
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New information regarding Apple's future product calendar has resonated throughout the tech world. According to reports, the company is preparing to make a significant change to the schedule of its standard iPhone model, which it usually unveils in September.
According to sources close to the matter, the introduction of the iPhone 18 Pro and iPhone 18 Pro Max will take place in September 2026 as usual. However, this time, the standard iPhone 18 model will not be part of the same event.
Claims suggest that Apple is postponing this model to the first quarter of 2027. As a result, users will have to wait longer to get their hands on the base iPhone model.
It is suggested that the postponed launch may not be limited to the iPhone 18, and that new models named iPhone 18e and iPhone Air 2 could also be introduced during the same period. With this strategy, it is believed that Apple aims to diversify its user base and boost sales figures throughout the year by releasing devices at different times.
On the other hand, it is also claimed that the first foldable iPhone model, which has been the subject of rumors for some time, will be introduced towards the end of 2026. These changes to the company's launch calendar are being interpreted as a notable strategic revision in the industry.