New advertising move from YouTube: It will affect television users
YouTube is testing a new advertising format for television users. This change could affect the viewing experience.
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YouTube continues to make innovations to improve user experience and strengthen its advertising strategies. It has been reported that it is currently working on a new advertising format that specifically concerns smart television and Chromecast users.
IT WILL LAST FOR 30 SECONDS
This new option, which YouTube offers to content creators through Google Ads, aims to add non-skippable ads ranging from 16 to 30 seconds to videos. While this format provides advertisers with the opportunity to present longer and more effective content, it may interrupt the viewing experience for free users.
This new advertising model is seen as an attractive option for companies looking to increase brand awareness. However, YouTube Premium subscribers will not be affected by this change. This innovation, which is currently in the testing phase, may cause some discomfort among users.