Samsung CEO TM Roh: The real transformation in AI will begin with systems that understand the user
According to TM Roh, artificial intelligence will evolve from tools that merely respond to commands into a reliable assistant that operates across devices.
12punto
Samsung Electronics CEO and President TM Roh stated that the new era in artificial intelligence technologies will not be limited to systems that simply provide more powerful responses. According to Roh, the real transformation will begin with AI experiences that better understand the user, can anticipate needs in advance, and work naturally across different devices.
Until now, artificial intelligence has mostly been in the spotlight through chatbots, image editing tools, or features that respond to specific commands. In the new framework outlined by Samsung, the focus is on AI evolving into a more personal assistant that takes into account the user's habits and the context they are in.
CROSS-DEVICE EXPERIENCE WILL COME TO THE FORE
The approach pointed out by Roh is based on what is called "agentic AI" in the tech world; systems that do not just generate answers but can take action on behalf of the user. In this concept, instead of waiting for the user to give explicit commands every time, AI gains a structure that offers more accurate suggestions at the moment they are needed.
In Samsung's vision, artificial intelligence is not positioned as a feature of a single device. It is emphasized that as smartphones, tablets, watches, televisions, and smart home products work together, the AI experience will become more meaningful. The company's investments in platforms like SmartThings are also considered part of this cross-device ecosystem goal.
At the center of this transformation lies security and data control. As artificial intelligence becomes more personalized, how user data is processed, what information is shared, and how transparent these processes are become more critical. At this point, Samsung highlights security solutions like Knox, arguing that the protection of sensitive data is one of the fundamental requirements for new AI experiences.
Roh's statements indicate that the AI competition will move beyond being just a race for the "smartest feature" and will instead be shaped around trust, personalization, and ecosystem compatibility. According to Samsung, artificial intelligence that integrates into users' daily lives in a more invisible and natural way will be one of the defining technology topics of the coming period.