TCL officially enters Turkey

Chinese technology firm TCL has officially entered the Turkish market. The company is focusing on impressing Turkish consumers, particularly with its televisions. According to a statement by TCL Electronics Turkey General Manager Timo Xu, TCL aims to become the number one television brand in Turkey by 2028.

Xu stated that they want to maintain the presence they have solidified to date in cooperation with Bilkom and that they believe they will continue to achieve significant success in Turkey.

Bilkom General Manager Fikret Ballıkaya, in his remarks, stated that they have fulfilled the core promises of their partnership, which began four years ago, and that TCL has taken significant steps toward becoming a production hub in Turkey.

Ballıkaya noted that they are committed to increasing the local content ratio of TCL products manufactured in Turkey, producing them with world-class hardware features, and ensuring that Turkish consumers experience the same technology as the rest of the world.

TCL Electronics Middle East and Africa General Manager Sunny Yang expressed their satisfaction with the official entry into Turkey, noting that their global success is an important indicator for their goals in Turkey.

Yang emphasized that they have achieved global leadership in the large-screen market with their innovation-focused perspective and that they are entering the Turkish market with a vision of innovation and excellence in technology.