The deepfake threat is growing: Digital literacy is essential!

As artificial intelligence technologies develop rapidly, deepfake content has also begun to become a major threat. In particular, fake videos and audio recordings used for fraudulent purposes can mislead internet users, leading to financial and moral harm. The founder of the Digital Marketing School explained the ways to detect deepfake content and methods for protection.

Here are some important signs to look out for to detect deepfake videos:

Eye movements and blinking frequency: Less blinking than normal or irregular eye movements may indicate that the video could be fake.

Tone of voice and lip movements: Inconsistencies between speech and lip movements may point to content created by artificial intelligence.

Light and shadow errors: Situations where light on the face and body is not distributed naturally can reveal that the content is artificial.

Excessively smooth facial expressions: Flawless facial features and unnatural expressions can be signs of content that may be a product of artificial intelligence.

Drawing attention to the importance of questioning the accuracy of suspicious content encountered on social media and digital platforms, the expert warns, "When you see a suspicious video or audio recording, the safest way is to contact the relevant person or institution directly to get accurate information."

DIGITAL LITERACY TRAINING IS ESSENTIAL

Emphasizing that deepfake technology specifically targets individuals between the ages of 40 and 75, experts state that digital literacy training for this age group should be made mandatory. Adopting a more conscious approach to technology would be a major step toward preventing fraud cases. Considering the risks that artificial intelligence brings along with the opportunities it offers is of critical importance for ensuring both individual and social security.