The era of ads begins on WhatsApp: What awaits users?
Ads are becoming inevitable in the digital world. With WhatsApp's new update, advertisements will begin to appear on the popular messaging application.
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WhatsApp, which entered our lives in 2009 solely for messaging purposes, continues to gain social media platform features over time.
With the latest update, innovations that could significantly change the user experience have been activated in the 'Updates' tab.
WhatsApp officials announced that advertising content will be integrated into the 'Updates' section, where approximately 1.5 billion users are active every day. This change is being implemented in line with the company's sustainability goals.
DETAILS OF THE NEW FEATURES
Users will be able to access exclusive content by subscribing to their favorite channels for a certain fee. This system offers an opportunity to directly support content creators. Additionally, thanks to new algorithms, channels that may interest users will be recommended, which will both increase the visibility of channel owners and enrich the discovery experience for users.
Ad-supported content is also being added to the WhatsApp Status section. Users will be able to start a chat directly by clicking on a product or service shared by a business in a Status. While this creates a new interaction space for brands, it will also create a continuous advertising cycle for users.