Yandex Turkey introduces new program for publishers

Yandex Search Turkey has introduced its Publisher Program, which offers local media organizations an alternative source of traffic. The program stands out with its wide distribution network, AI-supported content production, advanced analytical tools, and revenue-sharing plans.

The Publisher Program was announced at an event held at the Feriye Palace in Istanbul.

Starting May 31, publishers will be able to deliver their content to users via Yandex Gündem. Yandex Gündem offers publishers a platform where their content can reach a wide user base and ensures it is accessible from various points within the Yandex ecosystem.

AI-SUPPORTED CONTENT PRODUCTION 

Yandex's AI-based software, Yazeka, makes SEO-compatible content production more practical. Yazeka can create headlines, texts, and images based on search trends. Publishers can also access tools to monitor the performance of their content for free, allowing them to optimize their content more efficiently.

NEW TOOL FOR TELEVISION AND RADIO BROADCASTERS

Yandex is introducing the “Yandex for Media” tool for television and radio broadcasters. This tool provides real-time trend updates based on user searches. TV and radio broadcasters create a new distribution channel by offering content that will attract the interest of their target audiences.

The Yandex Turkey Publisher Program is currently in the beta phase. The first partners to join the program will provide valuable feedback regarding content visibility, trackability, and innovations.