An era in the Euroleague ends after 15 years
The Euroleague has announced that its 15-year title sponsorship agreement with Turkish Airlines has come to an end.
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With the conclusion of the Turkish Airlines title sponsorship, the Euroleague will now continue its journey under the name "Euroleague".
In a statement released by the Euroleague, the organization thanked THY for its contributions over the past 15 years and stated that operations will continue under the "Euroleague" brand moving forward.
The statement further emphasized that this collaboration created synergy between commercial sponsors and sports facilities, and was recognized as one of the most successful and iconic partnerships in the global sports world.