Fenerbahçe reaches sponsorship agreement with Adidas
Fenerbahçe has signed a 5-year kit sponsorship deal with Adidas, marking the start of a new collaboration across all its branches.
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Fenerbahçe Sports Club has signed a 5-year kit supply agreement with Adidas. Under this agreement, all Fenerbahçe teams, including football, basketball, volleyball, and youth academy squads, will take the field in kits designed and produced by Adidas.
The yellow-navy team has parted ways with its previous sponsor, Puma, and decided to collaborate with Adidas for the new season.
In a statement released by the club, it was noted that this agreement is the most comprehensive official supplier deal in Fenerbahçe's history and that it marks the first time Adidas Turkey has supported a club across three different sports branches.
The official signing ceremony for the agreement will be held on June 19, 2025, at the Ülker Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex.
The ceremony will be attended by Fenerbahçe President Ali Y. Koç, Board Member Esin Güral Argat, Adidas President of Emerging Markets Dave Thomas, and Adidas Turkey General Manager Hakan Atalay.
Fenerbahçe expressed its happiness in welcoming Adidas back into its big family and wished for this collaboration to be beneficial for both parties.