He sponsored Fenerbahçe: A new move from Hamdi Ulukaya
Chobani, led by Hamdi Ulukaya—one of Turkey's wealthiest individuals and the stadium sponsor of Fenerbahçe—has signed a new sponsorship agreement.
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Hamdi Ulukaya, who ranks 14th on the 2025 Forbes Turkish Billionaires List with a net worth of 2.3 billion dollars, has entered into a long-term sponsorship agreement with the U.S. Soccer Federation through his company, Chobani.
This agreement makes Chobani the official nutrition partner of the federation and includes various social projects aimed at young athletes. Initiatives such as the "Chobani Ball Kids" program and the "Soccer Forward Foundation" provide scholarships to youth soccer clubs while also supporting coach development projects.
Chobani is also notable for being one of the founding partners of the Arthur M. Blank National Training Center, which will bring together all of the federation's national teams. This center stands out as a significant part of the federation's infrastructure investments.
Chobani's coffee brand, La Colombe, has also been introduced as the official coffee partner of the federation. This partnership aims to reach approximately 125 million U.S. fans through advertising campaigns and international tournaments.