Social media record in THY EuroLeague

The 2025 THY EuroLeague Final Four achieved great success on social media and digital platforms. Organization officials announced that the final, held in Abu Dhabi for the first time, generated unprecedented engagement on digital and social media platforms in EuroLeague history.

The statement noted that social media interactions increased by 81 percent compared to the previous season, reaching a historic level of 40.56 million. A total of 208.6 million impressions and 9.71 million interactions were recorded throughout the Final Four.

Video views on THY EuroLeague's social media accounts reached 100.6 million, an increase of 21 percent. The most-watched post received 11.3 million views. The league's official website, euroleague.net, grew by 50 percent, reaching 3.4 million page views.

In the Final Four, where Fenerbahçe Beko became the champion by defeating Panathinaikos AKTOR and then Monaco in the final, the footage of the team lifting the trophy became the most-watched video on the organization's social media accounts with 4.5 million views.