World Cup final pitch grass on sale as a collector's item
For the 2026 World Cup, FIFA has opened a remarkable revenue stream by offering the grass from the stadium where the final match will be played to collectors in small pieces.
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The 2026 FIFA World Cup, hosted by the United States, Canada, and Mexico, is making headlines not only for its passion for football but also for its search for alternative revenue sources. Following the unforgettable final to be played at the host New York New Jersey Stadium, FIFA is preparing to offer a unique souvenir.
FIFA will preserve the grass used in the final match in resin and offer a limited number for sale online. These special collector's items, which will begin shipping immediately after the big match on July 19, have a starting price set at 450 dollars. Sales will be limited to the United States, the United Kingdom, and European countries.
HIGH REVENUE THROUGH DIFFERENT ALTERNATIVES
FIFA aims to appeal to collectors not just in a single category, but with various options. It has been announced that the grass pieces in question will be sold in four separate packages, reaching up to 900, 1200, and 3000 dollars depending on their value. While 2026 units are planned to be produced for each category, a significant revenue of approximately 11.2 million dollars is targeted if all products are sold.
With record-breaking ticket prices for the tournament this year, high figures are being discussed in the football economy. Additionally, the commercial breaks taken under the guise of water breaks during matches are among the details that highlight the commercial aspect of the organization.
The 2026 World Cup is breaking new ground in sports organizations not only with the excitement on the pitch but also with its creative revenue models.