Accounts with fewer followers will become more visible

Currently on X, users can only see popular accounts, accounts their friends follow, or accounts they follow themselves. With the new algorithm, the platform will bring content that has the potential to match users' interests to their feed pages.

This change represents a significant opportunity for accounts with fewer followers, as they will have the chance to build an audience by sharing engaging posts.

X CEO Linda Yaccarino, in her statement regarding the new algorithm, said, "X's goal is to ensure that all users have access to creative content. With the new algorithm, we aim to help users with fewer followers reach more people with their work."

Yaccarino also announced that 20 million dollars have been paid out under the ad revenue sharing program.

Collaboration between TikTok and music giants

Taking continuous action to improve user experience, TikTok has also taken an important step regarding music. The popular app has integrated the world's most popular music platforms, Spotify and Apple Music. With this integration, TikTok users will now be able to add songs they like to their Spotify or Apple Music playlists without needing to leave the app.

Furthermore, this integration is also a significant development for Spotify and Apple Music. Spotify and Apple Music will be able to reach a wider audience by accessing the large user base on TikTok.

This new feature, which is currently only accessible to users in the United Kingdom and the USA, is expected to be made available to all countries in the future.

Meta plans to build another bridge between Threads and Instagram

The direct messaging feature for Threads has been on the agenda for some time. Instagram Head Adam Mosseri said there are no plans to create a DM (Direct Message) inbox for Threads, but of course, work is being carried out to enable users to message each other.

In response to a Threads post by Platformer writer Casey Newton on Tuesday, Mosseri stated that Instagram is behind the reluctance to place DMs within Threads. This is because, as Mosseri noted, they are looking for solutions to ensure that the need for messaging on the platform is handled directly through Instagram DMs.