HP experiences decline in annual revenue; hopes pinned on AI-powered PCs

HP, a strong player in the tablet and computer sector, has experienced a decline in its annual revenue. However, there is hope that this trend could reverse with the entry of AI-powered computers into the market.

The computer industry, which has been struggling since the pandemic, is going through its worst period. Some new data for the PC sector was released in recent months. Data published by the research and consulting firm Gartner showed that PC shipments have dropped significantly. Experts expecting a change in the situation attributed this decline in sales compared to last year to inflation and rising living costs.

EXPECTATIONS FOR HP IN 2024 ARE HIGH, JUST AS THEY ARE FOR THE SECTOR

According to a report by The Register, HP generated 53.7 billion dollars in revenue. This is 15 percent less than the previous year.

HP CEO Enrique Lores stated that they had expected it to be a difficult year. Noting that challenging conditions limited demand in the sector, the CEO said this affected the entire year.

At the same time, the HP CEO says that sales in the business computer segment will increase next year. This is because Windows 11 is coming, and demand will increase accordingly. At the same time, computers with artificial intelligence will also be released.

According to Lores, the emergence of AI-powered computers in 2024 will trigger a new market expansion. People will want to upgrade their existing devices for these new technology-equipped machines.