Ziraat Bank has partnered with payment systems technology giant Mastercard to select the unforgettable name of world football, Lionel Messi, as the new face of Bankkart. Through this strategic partnership, Messi will promote the advantages offered by Ziraat Bank's Bankkart and Bankkart Mobile products.
In a statement made by Ziraat Bank, it was noted that Mastercard holds the global sponsorship rights for Lionel Messi and has made these rights available to Ziraat Bank for Bankkart in Turkey free of charge. The statement included the following remarks: "We believe that the Bankkart Lionel Messi communication, brought to life with the valuable support of Mastercard, will play an important role in increasing awareness of the advantages offered by our brand. We are very excited about this collaboration, which brings together the legend of world football, Messi, with the Bankkart brand of the Ziraat Finance Group, one of Turkey's largest financial brands."
With this collaboration, Ziraat Bank aims for Bankkart to reach wider audiences on a global scale.
News Source: 12punto
