Facebook and Instagram accounts to be linked to Amazon
Meta Platforms (META) has launched a new feature that will allow users to link their Facebook and Instagram accounts to Amazon (AMZN), enabling them to purchase products directly from advertisements on social media apps.
An Amazon spokesperson stated, "Customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram."
The new feature is expected to boost advertising revenue for Meta, which took a major hit in recent years after Apple’s (AAPL) 2021 iOS privacy changes impacted targeted advertising.
Maurice Rahmey, co-CEO of digital marketing firm Disruptive Digital and a former Facebook employee, said the new feature would improve targeted advertising and could be "a massive revenue opportunity for Meta, Amazon, and advertisers."
News Source: 12punto
Most Read
Historic words from Özgür Özel at the CHP group meeting
Air Force Academy student Veli Bilgin has died
Striking picture for Özgür Özel's 'New Party'
The PKK opening and Özgür Özel’s path!..
How did the newspapers view Özgür Özel's farewell to the CHP?
He killed his wife by slitting her throat: Their children witnessed the moments
Tuncer Bakırhan calls for a framework law
Here are the names that will be in Özgür Özel's new party!
What did the CHP do?
Güler leaves questions regarding Özgür Özel unanswered