It has been reported that on 'Black Friday,' the day of discounted sales in the US, online spending reached a record level of 9.8 billion dollars, an increase of 7.5 percent compared to last year. According to data compiled by Adobe Analytics and reported in US media, online sales increased on 'Black Friday,' the day known for limited-time discount sales in the country.
On that day, consumers spent a record 9.8 billion dollars online. This spending amount represents a 7.5 percent increase compared to last year. The best-selling items on Black Friday were electronic products such as smartwatches and televisions. It was also reported that on Thanksgiving Day, which is celebrated before Black Friday in the US, online spending increased by 5.5 percent compared to last year, reaching 5.6 billion dollars.
The period that begins with Thanksgiving, celebrated on the fourth Thursday of November in the country, followed by Black Friday, when discount shopping spreads across the entire nation, and continues with Small Business Saturday, which aims to boost sales for small businesses, and Cyber Monday, ending with Christmas and then New Year's Eve on December 31, is significant for the retail sector. This period, referred to as the holiday season, is generally characterized as the most profitable time of the year for major retailers and is also seen as a gauge of the economic health of consumers in the US.
News Source: 12punto
