Support for Acun from Turkey with jersey sponsorship

McVitie’s, the long-established biscuit brand under the umbrella of the global snack company pladis, owned by Yıldız Holding, has become the jersey sponsor of Hull City, one of the oldest clubs in English football.

With the agreement, the McVitie’s logo will appear on both the official match jerseys and training kits of the Hull City players, known as the "Tigers," for 3 years. At the same time, advertisements for McVitie’s, which has millions of consumers worldwide, will be featured at the MKM Stadium, where the club will play its matches throughout the season, and on its social media channels.

With the support of McVitie’s, which has been producing the UK’s most beloved biscuits and cakes since 1839, a contribution will be made to Hull City’s goal of returning to the Premier League. Acun Ilıcalı’s acquisition of the Hull City team received great attention from the British public and made a significant contribution to the promotion of Turkey. With the McVitie’s brand sponsoring the team, this impact is expected to increase even further.

Evaluating the agreement, pladis Chairman of the Board Murat Ülker stated the following:

“The support our snack group has provided to sports in Turkey for a very long time has won the appreciation of everyone from 7 to 70. So much so that thousands of girls and boys took part in our Football Villages project that we carried out years ago, and some of them are now playing in various teams as today’s youth.

In addition to our support for the Turkish National Teams, we provide significant support to football and basketball with our various brands. Today, our snack products reach 4 billion people all over the world.

Some McVitie’s products produced in Turkey are sent to foreign markets, earning export revenue for our country. We wanted to carry this global experience to our support for sports. We have taken an important step in this regard by sponsoring Hull City, owned by Acun Ilıcalı, with our brand McVitie’s, which is the market leader in England. With this collaboration, which we are proud of, we are representing Turkey in the best way possible in the sports arena.

The ‘Tigers’ of Hull City, one of England’s oldest football clubs, are now mentioned together with McVitie’s, one of the world’s most deep-rooted biscuit brands. We believe that the synergy we will create on the island with this move, which we can also see as a kind of solidarity between two Turkish entrepreneurs representing our country at an international level, will also contribute to Turkey’s power in the global arena.”

Hull City Chairman Acun Ilıcalı, underlining that McVitie’s sponsorship support will form an important model for Turkish companies in the coming period, said:

“Although we met Murat Ülker, who is attached to sports with an amateur spirit just like me, only a short time ago, we realized that we have similar approaches to sports and especially football. When I invited Murat Ülker to a Hull City match, he kindly accepted and came, and he was quite impressed by seeing the enthusiastic atmosphere here, accompanied by Turkish flags.

Murat Ülker’s bringing together of globally recognized brands such as McVitie’s, GODIVA, Jacob’s, and JaffaCakes under the pladis company umbrella had caused a great stir in England. The fact that the 180-year-old established brand McVitie’s chose to sponsor Hull City instead of Premier League teams also received great attention in the British press.

With this agreement, we are now one step closer to Hull City’s goal of returning to the Premier League. With the unifying power of sports, we will contribute to our country’s reputation at an international level. On this occasion, I would like to express my gratitude to Mr. Murat Ülker once again on my own behalf and on behalf of my country for his support to Hull City.”

News Source: 12punto