Brand Week Istanbul, which marketing professionals will also attend, will be held from November 6 to 10. Journalist Fatih Altaylı is among the participants.
Following TOGG's sponsorship of the event, many people criticized the company's decision by recalling Altaylı's previous criticisms.
In response, TOGG issued a written statement last night announcing its withdrawal from the sponsorship.
The statement read as follows:
“We had decided to take part as one of the ‘corporate sponsors’ in an event to be held in the coming days with the aim of bringing our brand and products together with marketing professionals. However, we hereby announce that we have decided to withdraw from this organization as our participation in the event has become the subject of discussions outside its intended purpose in some media outlets and has caused harm to our brand.”
News Source: 12punto
