The most preferred shopping products in Turkey in 2024

The categories and products that shaped shopping habits in 2024 have been determined. An examination of millions of orders across Turkey revealed that consumers showed intense interest in technology, small home appliances, and fashion products this year. Smartphones, game consoles, coffee machines, and robot vacuums stood out among the most preferred products of the year.

SMALL HOME APPLIANCES MAKE LIFE EASIER

In 2024, small home appliances that make home life easier were among the most preferred products. While robot vacuums were at the forefront of cleaning, air fryers and coffee machines saw great interest in kitchens. Additionally, steam irons and air purifiers also found their place among popular products that increase comfort at home.

TECHNOLOGY PRODUCTS WERE THE STARS OF THE YEAR

Technology products remained at the top of consumers' shopping lists throughout 2024. While smartphones, portable computers, and game consoles stood out, smartwatches and Bluetooth headphones were also frequently preferred products.

THE TREND OF COMFORT IN FASHION AND PERSONAL CARE

Comfort in clothing and accessories became one of the most important preference criteria for consumers throughout 2024. While sneakers, t-shirts, and sweaters were among the most demanded clothing items, serums, sunscreens, and hair care products stood out in the personal care category. Electric toothbrushes and IPL devices also saw great interest in personal care routines.

TURKEY'S E-COMMERCE MAP IS EXPANDING

E-commerce continued to grow rapidly in Turkey's smaller provinces as well as its major cities. While Istanbul, Ankara, and Izmir stood out in shopping volume, cities such as Çorum, Bursa, and Kayseri also created a significant market share.

SHOPPING HABITS: NOVEMBER AND EVENING HOURS STAND OUT

November was the busiest shopping period of the year. November 11, in particular, drew attention with the highest number of orders and turnover figures. While the time frame consumers preferred most for shopping was the evening hours, the busiest days of the week were determined to be Monday and Tuesday.

MOST SEARCHED PRODUCTS AND BRANDS

Among the products most demanded by consumers in 2024, smartphones and thermoses stood out. Options such as the iPhone 13, Stanley thermos, and LEGO were among the most searched products. It was observed that technology and products that make daily life practical were the main categories that attracted consumer interest.

Shopping trends in 2024 showed that consumers turned to products aimed at making their daily lives easier and that e-commerce became even more widespread across Turkey.