Turkey's 2024 shopping trends revealed: Technology and life-simplifying products at the top

The categories and products that defined 2024 shopping habits have been announced. An analysis of millions of orders across Turkey revealed that consumers showed intense interest this year, particularly in technology, small home appliances, and fashion. Smartphones, game consoles, coffee machines, and robot vacuums were among the most preferred products of the year.

LIFE-SIMPLIFYING SMALL HOME APPLIANCES

Small home appliances that make home life practical were among the most popular products in 2024. While robot vacuums were preferred for cleaning, air fryers and coffee machines stood out in kitchens. Steam irons and air purifiers were other popular products that increased home comfort.

THE SHINING STAR OF 2024: TECHNOLOGICAL PRODUCTS

Technology products remained at the top of consumers' shopping lists throughout 2024. While smartphones, laptops, and game consoles stood out, smartwatches and Bluetooth headphones were also frequently preferred products.

FASHION AND PERSONAL CARE WERE HIGHLY PREFERRED

Comfort in clothing and accessories was one of the key factors determining consumer choices. Sneakers, t-shirts, and sweaters were among the most in-demand clothing items. In the personal care category, serums, sunscreens, and hair care products drew attention. Electric toothbrushes and IPL devices gained popularity in personal care routines.

TURKEY TURNS TO E-COMMERCE

E-commerce continued to grow across Turkey, not only in major cities but also in smaller provinces. While cities like Istanbul, Ankara, and Izmir led in shopping volume, cities such as Çorum, Bursa, and Kayseri also generated significant volume.

WHEN WAS THE MOST SHOPPING DONE?

November was the busiest shopping period of the year. November 11, in particular, stood out with the highest number of orders and turnover figures. While the time frame consumers preferred most for shopping was the evening hours, the busiest days of the week were determined to be Monday and Tuesday.

WHICH PRODUCTS AND BRANDS WERE SEARCHED FOR THE MOST?

In 2024, smartphones and thermoses stood out among the products consumers searched for the most. The most popular searches included products such as the iPhone 13, Stanley thermos, and LEGO. It was observed that technology and products that simplify daily life were the primary categories that attracted consumer interest.

Source: Netizen Global