Rabia Soytürk has taken a significant step on the global fashion stage by signing a collaboration with a prestigious luxury clothing brand.
It has been announced that a special capsule collection bearing the name 'Rabia' will be launched as part of this collaboration. This collection, which will be produced in limited quantities, will cater to the brand's exclusive clientele.
The earnings Soytürk has secured from this deal are noteworthy. The agreement, valued at approximately 15 million TL (around 400 thousand dollars), also includes a campaign in which the famous actress will serve as the global face of the brand.
The brand plans to make a strong entry into the Turkish market. In this context, two new stores planned to open in Bodrum and Çeşme during the summer season will be the brand's first physical retail locations in Turkey. These steps aim to strengthen the brand's presence in Turkey.
News Source: 12punto