The “We Are Clean” trend is spreading on social media: What does We Are Clean mean? How did it start?

In recent days, videos featuring the phrase “We are clean” set to the music of the song “Gurbet” have been drawing attention on Instagram, TikTok, and X (Twitter). Interest in this trend has increased significantly, especially following the detention of Istanbul Metropolitan Municipality Mayor Ekrem İmamoğlu.

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WHAT DOES "WE ARE CLEAN" MEAN?

The origin of this trend lies in the statements made by Fenerbahçe manager Jose Mourinho after the Fenerbahçe-Trabzonspor match. Mourinho’s words, “We are clean,” resonated widely in the Turkish and international sports press. While Fenerbahçe produced t-shirts featuring these words, British journalist Gary Cotterill even appeared on a live Sky Sports broadcast wearing one.

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“WE ARE CLEAN” pic.twitter.com/wjQ2rDp4Ci
— Y (@Yigit_017) March 29, 2025

THE "WE ARE CLEAN" TREND ON SOCIAL MEDIA

Social media users began using posts with the text “We are clean” to express that they lead a proper life, free from bad habits. The trend gained massive popularity when combined with the song “Gurbet” by Özdemir Erdoğan.

HERE ARE THE ''WE ARE CLEAN'' TREND POSTS FROM FAMOUS NAMES

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"WE ARE CLEAN" BECAME THE SYMBOL OF SARAÇHANE

Following the decisions made regarding Ekrem İmamoğlu, the “We are clean” trend took on a different meaning. Users began using this phrase to mean “I have never voted for the AKP.” This trend, which has also appeared on banners at support protests, is spreading rapidly on TikTok, Instagram, and X (Twitter).