Apple prepares for price hike for iPhone 18 Pro

Claims that Apple may increase prices for its new Pro series iPhone models have come to the forefront of the technology agenda. According to information shared by Bloomberg columnist Mark Gurman, the company is evaluating a price hike for iPhone 18 Pro models due to difficulties in memory supply and rising component costs.

The claim suggests that the increase in costs, particularly regarding memory and storage, is putting pressure on Apple's profit margins. The fact that the company has previously raised prices for its Mac and iPad product lines for similar reasons has led to speculation that the same scenario could occur for the iPhone.

PRICE COULD RISE TO $1,199

Leaks indicate that Apple is closely monitoring the pricing decisions made by its competitors, Samsung and Google, regarding component costs for their flagship phones. The fact that both companies have increased prices by approximately $100 for their latest high-end models may have brought a similar step to the agenda for Apple.

If this scenario materializes, it is suggested that the price of the Pro series, which currently starts at $1,099, could rise to $1,199 with the iPhone 18 Pro. This represents an increase of approximately 9 percent.

It is also considered that Apple might aim to absorb a portion of the cost increase internally rather than passing the entire burden directly to the consumer. The company's warning regarding potential pressure on gross profit margins for the current quarter indicates that cost increases could be a determining factor in its pricing policy.

Another factor in pricing is said to be the balance of competition. It is stated that in the event of a potential price hike, Apple may try to keep iPhone prices in a similar range to Samsung's flagship models, and that it may also aim to make higher device prices manageable through monthly payments via a new leasing program. There has been no official statement from the company regarding the matter.

News Source: 12punto