Company officials stated that interest in the Apple ecosystem continues and the user base is expanding every day. However, a slowdown in growth rate has been observed due to economic fluctuations and increasing competition.

HOW MANY PEOPLE USE APPLE PRODUCTS?
According to the company's statement, the number of people using Apple products such as iPhone, Mac, Apple Watch, and iPad has reached 2.35 billion worldwide. Apple last shared similar data in February 2024, announcing that the user count was 2.2 billion. This indicates that 150 million new users have been added in the last year, representing a 6.8% increase.

THERE IS A SLOWDOWN IN GROWTH RATE
Apple had increased its user count to 2 billion in 2023. In the 2023-2024 period, 200 million new users were gained with a 10% growth. However, this year's increase was limited to 150 million, and a noticeable slowdown in the growth rate occurred.
News Source: 12punto