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Home > Science and Technology News > Barbie-themed phone and more: Surprising moves from HMD Global!

Barbie-themed phone and more: Surprising moves from HMD Global!

HMD Global, the new owner of the former Nokia brand, is preparing to make a splash at the Mobile World Congress. It will introduce 4 new phones, including a Barbie-themed foldable phone, a nostalgic model, and a customizable phone.

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Published: 26.02.2024 09:40 Updated: 26.02.2024 09:40
Barbie-themed phone and more: Surprising moves from HMD Global!

The Barbie movie, one of the most notable productions of last year, continues to exert its influence on the industry. Most recently, this impact has expanded even further with the announcement of a foldable phone featuring a Barbie theme.

With HMD Global announcing that it will no longer sell Nokia-branded phones, it is stated that the company has taken its first step toward offering new products under its own brand. It has been announced that a new Barbie-themed foldable phone will be unveiled at the Mobile World Congress event, which will take place between February 26-29.

Although time has passed since the release of the Barbie movie and its impact has waned, it is clear that there is still activity surrounding it as its name is frequently mentioned during the awards season. For HMD Global, however, it is currently unclear how successful this new move will be.

"IT WILL BE THE HOTTEST ACCESSORY OF THE SUMMER"

However, information has emerged that in addition to the Barbie-themed phone, HMD will introduce three more new phones. The company stated that these new products will attract attention, declaring, ''Offering promising style, nostalgia, and a much-needed digital detox, this retro-featured phone will flip the script on smartphone culture and be the hottest accessory of this summer.'' However, it is not yet clear which phone will have what features.

Furthermore, it is known that the company will also introduce a customizable phone. It is stated that the back cover will be customizable according to user needs and that the screen replacement processes will be made easier. The details of these new products seem set to be revealed at the Mobile World Congress event.


News Source: 12punto

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Smartphone Barbie