Claims emerge that Apple is preparing for price hikes on new iPhones

It has been claimed that Apple is preparing to increase prices for its new generation of iPhone models. According to information shared by Bloomberg columnist Mark Gurman, the company may reflect rising production costs—partially driven by issues in the memory and RAM supply chain—onto the prices of its new products.

According to the report, Apple updated prices for its Mac and iPad series last month but kept the iPhone family outside of these increases. However, persistent cost pressures have brought higher price tags to the agenda for the iPhone 18 Pro, iPhone 18 Pro Max, and the first foldable iPhone model, which are expected to be unveiled in September.

Expectations suggest that the iPhone 18 Pro and iPhone 18 Pro Max could go on sale at a price approximately $200 higher than the previous generation. Analysts assess that the hardware upgrades expected, particularly in the Pro series, are among the factors supporting the price increase.

Apple's first foldable iPhone model may be positioned in a higher segment. Leaks indicate that the device's starting price could range between $2,000 and $2,500. This range suggests that the model could be positioned as a premium option in the company's product lineup, catering to a limited user base.

The claims of price increases have also reignited the debate over the accessibility of premium models in the smartphone market. How Apple will justify the potential hikes and whether user demand will be maintained despite the high prices are among the topics expected to be clarified at the launch event in September.

News Source: 12punto