Game engagement on Netflix increased with GTA

Netflix recently added the GTA game to its platform. This notable move on the mobile side has provided Netflix with the engagement it was looking for.

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Game engagement on Netflix increased with GTA

Netflix added the Grand Theft Auto Trilogy to its platform towards the end of 2023. This move, which tripled user engagement with games, was exactly what Netflix wanted.

GTA GAMES INCREASED ENGAGEMENT

According to a statement made directly by Netflix, engagement with games increased significantly in 2023. Regarding the matter, it was stated: "While our games are still small and certainly not yet significant compared to our film and series business, we are pleased with this progress."

The number of times GTA was downloaded by users was not specified, but it is said that Grand Theft Auto is among the most successful games to date in terms of installations and engagement.

Netflix had announced that it gained 13.1 million subscribers in the last three months of 2023. With these new additions, the platform's subscribers worldwide have exceeded 260 million.

News Source: 12punto